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Privacy Policy


Our stand on Privacy

We understand that your privacy is important and take great care to protect, respect and value personal data of anyone who visits www.liveletbuy.com (“Our Site”). Live Let Buy Ltd (The Owner) will only collect and use Personal Data in ways that are described here, and in a manner that is consistent with Our obligations and Your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. It is deemed you accept out Privacy Policy from your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

Owner and Data Controller:

LiveLetBuy Ltd

Chester House, 81-83 Fulham High Street, London, UK, SW6 3JA

+44 020 7078 3929

info@liveletbuy.com

Your Rights

Below are your rights under the GDPR, which Our Policy and Our use of Personal data have been designed to uphold:

  • The right to be informed about Our collection and use of Personal data;
  • The right of access to the Personal data We hold about you
  • The right to rectification if any Personal data we hold about you is inaccurate or incomplete
  • The right to be forgotten – i.e. the right to ask us to delete any Personal data We hold about you
  • The right to restrict (i.e. prevent) the processing of your Personal data;
  • The right to data portability (obtaining a copy of your Personal data to re-use with another service or organisation);
  • The right to object to Us using your Personal data for particular purposes;
  • Rights with respect to automated decision making and profiling;

If you have any cause for complaint about Our use of your Personal data, please contact Us using the details provided in “The Owner” section of this document and We will do Our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

Types of Data we may collect:

Among the types of Personal Data that Live Let Buy Ltd collects, by itself or through third parties, there are: Cookies, Usage Data, first name, last name, phone number, email address and Data communicated while using the service.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using www.LiveLetBuy.com.

Unless specified otherwise, all Data requested by www.LiveLetBuy.com is mandatory and failure to provide this Data may make it impossible for www.LiveLetBuy.com to provide its services. In cases where Our Site specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies – or of other tracking tools – by www.LiveLetBuy.com or by the owners of third-party services used by www.LiveLetBuy.com serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through www.LiveLetBuy.com and confirm that they have the third party’s consent to provide the Data to the Owner. This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics, Tag Management, Interaction with external social networks and platforms, Remarketing and behavioural targeting, Advertising, Contacting the User, Registration and authentication, SPAM protection, Managing landing and invitation pages.

Means of Collecting Data:

We use different methods to collect data from and about you including through:

Direct interactions

You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, e-mail or otherwise. This includes personal data you provide when you:

  •    apply for our services;
  •    contact us through Our Site;
  •    subscribe to our service or publications;
  •    request marketing to be sent to you;
  •    contact us through social media;
  •    walk-in to our branch offices or telephone our call centre;
  •    give us some feedback.

Third parties or publicly available source

We may receive personal data about you from various third parties and public sources as set out below:

Identity and Contact Data from data brokers or aggregators such as:

  •    Rightmove based inside the EU
  •    Zoopla Property Group based inside the EU
  •    Facebook based outside the EU

Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.

Data Processing:

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of www.LiveLetBuy.com (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing:

The Owner may process Personal Data relating to Users if one of the following applies:

  •       Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  •       Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  •       Processing is necessary for compliance with a legal obligation to which the Owner is subject;
  •       Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  •       Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

 

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check contact the Owner at any time. Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Retention time:

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore:

  •       Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  •       Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

Detailed information on the processing of Personal Data and Cookies:

Advertising:

This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on www.LiveLetBuy.com, possibly based on User interests.

This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside www.LiveLetBuy.com. For more information, please check the privacy policies of the relevant services.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page

Bing Ads (Microsoft Corporation)

Bing Ads is an advertising service provided by Microsoft Corporation.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States Privacy PolicyOpt Out.

Analytics:

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of www.LiveLetBuy.com, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Display Advertising extension for Google Analytics (Google Inc.)

Google Analytics on www.LiveLetBuy.com might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Google AdWords conversion tracking (Google Inc.)

Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on www.LiveLetBuy.com.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

LinkedIn conversion tracking (LinkedIn Corporation)

LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on www.LiveLetBuy.com.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Contacting the User:

Contact forms (www.LiveLetBuy.com)

By filling in the contact form with their Data, the User authorizes www.LiveLetBuy.com to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: email address, first name, last name, estimated budget, deposit amount and phone number.

Phone contact (www.LiveLetBuy.com)

Users that provided their phone number might be contacted for commercial or promotional purposes related to www.LiveLetBuy.com, as well as for fulfilling support requests.

Personal Data collected: phone number.

Remarketing and behavioral targeting:

This type of service allows www.LiveLetBuy.com and its partners to inform, optimize and serve advertising based on past use of Our Site by the User.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

AdWords Remarketing (Google Inc.)

AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of www.LiveLetBuy.com with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Google Analytics for Display Advertising (Google Inc.)

Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

SPAM protection:

This type of service analyzes the traffic of www.LiveLetBuy.com, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Google reCAPTCHA (Google Inc.)

Google reCAPTCHA is a SPAM protection service provided by Google Inc.

The use of the service is subject to the Google privacy policy and terms of use.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Tag Management:

This type of service helps the Owner to manage the tags or scripts needed on www.LiveLetBuy.com in a centralized fashion.

This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Since the installation of third-party Cookies and other tracking systems through the services used within www.LiveLetBuy.com cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document.

Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies by www.LiveLetBuy.com.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, www.LiveLetBuy.com may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, www.LiveLetBuy.com and any third-party services may collect files that record interaction with www.LiveLetBuy.com (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

www.LiveLetBuy.com does not support “Do Not Track” requests.

To determine whether any of the third-party services it uses honour the “Do Not Track” requests, please read their privacy policies.

We will not share any of your data with any third parties for any purposes.

In certain circumstances, we may be legally required to share certain data held by Us, which may include your Personal data, for example, where We are involved in legal proceedings, where We are complying with legal obligations, a court order, or a governmental authority.

Changes to this privacy policy:

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within www.LiveLetBuy.com and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and References:

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through www.LiveLetBuy.com (or third-party services employed in www.LiveLetBuy.com), which can include: the IP addresses or domain names of the computers utilized by the Users who use www.LiveLetBuy.com, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using LiveLetBuy.com who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of mylondonhome.com. The Data Controller, unless otherwise specified, is the Owner of www.LiveLetBuy.com.

www.LiveLetBuy.com

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by www.LiveLetBuy.com as described in the relative terms (if available) and on this site.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookies

Small sets of data stored in the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to www.LiveLetBuy.com, if not stated otherwise within this document.